Market assessment and entry strategy
A go/no-go recommendation and an entry case your board can defend, in four to eight weeks.
Who it is for
- Regional headquarters in Singapore, Europe, Japan or Korea with Indonesia on next year's plan
- Fund operating partners taking a portfolio company into its next market
- Indonesian groups weighing a new segment or a foreign partner
What you get
- Demand sizing, competitor and price mapping, channel structure
- Regulatory map: KBLI, foreign-ownership limits, licence stack, incentives
- Entry-mode options compared: distributor, joint venture, PT PMA, representative office
- Three-year P&L, capital and incentive plan, risk register
- A board recommendation and a 90-day plan
How long
Four weeks for the assessment; four to eight for the full entry case
Weekly reviews with your sponsor; a mid-point read-out; the partner presents to your board.
What happens next
Most clients move to the partner and site search; the HQ approval deck is built with the Strategic Storytelling practice from the same numbers.
How the weeks run
Week 1
Decision framed; data requests; interviews scheduled.
Weeks 2–3
Market, competitor and regulatory evidence; 15–25 expert and channel interviews.
Week 4
Mid-point read-out: what we have found and what it implies.
Weeks 5–7
Entry modes, model, incentives, risks; draft recommendation.
Week 8
Board presentation by the partner; 90-day plan handed over.
A page from the evidence
Our market assessments use the same chart standard as our decks: the finding in the title, one accent, labelled values, a source line.
Singapore was Indonesia's largest source of foreign direct investment in January–September 2025
Source: BKPM realisation data via Bisnis, 17 Oct 2025. USD billion, Jan–Sep 2025.
Related in the other practice
Feasibility studies and financial modelling
Strategy & Investment Advisory
A feasibility study with a model a lender or investor can interrogate, and a recommendation that says what would change our mind.
Feasibility studies and financial modelling
Start with a 45-minute working session with a partner.
Bring the decision or the deck you are working on. You leave with a view on what it would take, who would do it and how long it would run. No proposal unless you ask for one.